Galaxy Edge Challenge

To showcase the ultra-thin design of the Galaxy Edge, we developed an interactive shopper activation that turned thinness into a physical experience. Shoppers were challenged to retrieve the phone from a box as quickly as possible, carefully guiding it through a narrow slot. The result was a simple, engaging experience that allowed people to truly feel and understand the slimness of the device.

For this activation we created social ontent, promotion material, UX and experience design.