ShotControl

Can Samsung technology help 3x3 Basketball players achieve their Olympic golden dreams?
Introducing ShotControl. A sophisticated AI training tool that provided Dutch 3x3 basketball players with detailed information about their performance: a tool that enabled coaches and players to understand from what precise spot they have the greatest accuracy as fatigue sets in during a match. A journey that ended with Olympic gold.

For this campaign we created a app and design of the app, activation video's, social content, website and PR