Samsung TV Tournee

In-store demos don’t always show the real difference between your current TV and a new one. So we brought the experience home.
With the Samsung TV Tournee, consumers could compare Samsung’s new 8K TV directly with their own TV, in their own living room.
A personal side-by-side demo made the upgrade instantly visible. And if they liked what they saw, they could buy it on the spot.

For this campaign we created social content and posts and instore communication.

Selected Works