24/7 backpack
For the launch of the 200th Basic-Fit 24/7 club, we turned the iconic Basic-Fit backpack into a smart safety statement: a limited-edition backpack with built-in LED lighting. Helping members get to their workout safely, wherever and whenever they train.
For this campaign we created 50 collectors items backpacks, a tease video, and a activation video.
Selected Works
24/7 BackpackBASIC-FIT
ShotControlSAMSUNG / NBB
NongshimNONGSHIM
Switch to Galaxy ResortSAMSUNG
The Edge ChallengeSAMSUNG
GreaseSCHWARTZKOPF
The Worst Instagram accountSAMSUNG
Samsung Experience StoresSAMSUNG
Bespoke X PabloSAMSUNG
Tour de France Cover StoriesSAMSUNG / TEAM SUNWEB
Do What You Can'tSAMSUNG
Going the extra mileTHE DOG WALKER
TV TourneeSAMSUNG
MotionBlindsCOULISSE
Worlds first lifestyle TVSAMSUNG
Own the TwilightSAMSUNG
The Job of LifeMINISTERIE OCW
Message on a BottleSAMSUNG / TEAM SUNWEB
Beat the StreetSAMSUNG / VVN
T-Rex spectacularSAMSUNG
Switch to GalaxySAMSUNG
Are you already a donor?NIERSTICHTING
Fast Charging SpectacularSAMSUNG
PisaVLIEGWINKEL.NL