Tour de France Cover Stories
Watch 21 racing tires, used in the 2018 Tour de France, transform into 21 unique Samsung smartphone covers.
The ultimate one-of-a-kind cycling souvenir for 21 cycling fans.
For this campaign we created unique smartphone covers, including giftboxes.
We created social videos, online content and a sponsored item in the cycling tv show Tour Du Jour.

Selected Works
24/7 BackpackBASIC-FIT
ShotControlSAMSUNG / NBB
NongshimNONGSHIM
Switch to Galaxy ResortSAMSUNG
The Edge ChallengeSAMSUNG
GreaseSCHWARTZKOPF
The Worst Instagram accountSAMSUNG
Samsung Experience StoresSAMSUNG
Bespoke X PabloSAMSUNG
Tour de France Cover StoriesSAMSUNG / TEAM SUNWEB
Do What You Can'tSAMSUNG
Going the extra mileTHE DOG WALKER
TV TourneeSAMSUNG
MotionBlindsCOULISSE
Worlds first lifestyle TVSAMSUNG
Own the TwilightSAMSUNG
The Job of LifeMINISTERIE OCW
Message on a BottleSAMSUNG / TEAM SUNWEB
Beat the StreetSAMSUNG / VVN
T-Rex spectacularSAMSUNG
Switch to GalaxySAMSUNG
Are you already a donor?NIERSTICHTING
Fast Charging SpectacularSAMSUNG
PisaVLIEGWINKEL.NL